Privacy policy

Privacy Policy

Last Updated: August 16, 2026

Formalee Lifestyle LLP (“Formalee”, “we”, “us”, or “our”) operates the Formalee brand and the website formalee.in.

This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, place an order, contact us, or otherwise interact with our services.

By using our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you interact with Formalee, we may collect the following information:

Contact and Order Information

This may include:

  • Full name

  • Billing address

  • Shipping address

  • Phone number

  • Email address

  • Order details

  • Products purchased, returned, or exchanged

  • Customer support communications

Payment Information

When you make a purchase, payment information may be collected and processed by our payment service providers.

We may receive information such as:

  • Payment status

  • Transaction reference

  • Payment method

  • Order and transaction details

We do not intentionally store complete credit or debit card numbers on our own systems.

Device and Website Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Website activity

  • Pages viewed

  • Referring website

  • Cookies and similar technologies

This information helps us operate, secure, and improve our website.

2. How We Collect Information

We may collect information:

  • Directly from you when you place an order, create an account, contact us, or submit information through our website.

  • Automatically when you browse or interact with our website through cookies and similar technologies.

  • From service providers that help us operate our website, process payments, provide shipping services, or provide customer support.

  • When you communicate with us through email, phone, WhatsApp, or other customer-support channels.

3. How We Use Your Information

We may use your information for legitimate business purposes, including:

Order Processing

To:

  • Process and fulfil your orders

  • Confirm payments

  • Arrange shipping and delivery

  • Process returns, exchanges, and refunds

  • Send order and delivery updates

  • Provide customer support

Website and Service Improvement

To:

  • Improve our website and shopping experience

  • Understand how customers use our website

  • Improve products and services

  • Maintain website functionality and security

Marketing and Advertising

Where permitted by applicable law, we may use relevant information to communicate with you about our products, offers, and services or to display advertisements.

You may opt out of promotional communications by using the unsubscribe option included in promotional emails or by contacting us.

Security and Fraud Prevention

We may use information to:

  • Detect and prevent fraudulent transactions

  • Protect our customers and business

  • Investigate suspicious or unauthorized activity

  • Maintain the security of our website and services

Legal and Regulatory Requirements

We may use or disclose information where reasonably necessary to:

  • Comply with applicable laws and regulations

  • Respond to lawful requests from government or regulatory authorities

  • Resolve disputes

  • Enforce our terms and policies

  • Protect our legal rights

4. How We Share Your Information

We may share relevant information with trusted service providers when necessary to operate our business.

These may include:

  • Shopify, which provides our e-commerce platform

  • Payment processors and payment service providers

  • Shipping and logistics partners

  • Technology and website service providers

  • Customer-support service providers

  • Marketing or advertising service providers, where applicable

  • Professional advisers, where reasonably necessary

  • Government authorities or law-enforcement agencies where legally required

We only share information where reasonably necessary for the relevant business purpose or where required or permitted by applicable law.

We do not sell your personal information as a business practice.

5. Shopify

Our online store is powered by Shopify.

Shopify may process information relating to your use of our store to provide and improve its services.

For information about how Shopify handles personal information, please review Shopify's Privacy Policy:

https://www.shopify.com/legal/privacy

6. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Keep the website functioning properly

  • Remember preferences

  • Understand website usage

  • Improve website performance

  • Support relevant advertising and marketing activities, where applicable

You may be able to control or disable cookies through your browser settings. Some website features may not function correctly if certain cookies are disabled.

7. Third-Party Links and Services

Our website may contain links to third-party websites or services.

If you visit a third-party website, its own privacy policy and terms will apply. Formalee is not responsible for the privacy practices or content of third-party websites that we do not control.

8. Customer Communications

When you contact us by email, phone, WhatsApp, or another customer-support channel, we may retain relevant communication records to:

  • Respond to your request

  • Resolve customer-service issues

  • Maintain order records

  • Improve our services

  • Protect our business and customers

9. Data Security

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Fulfil orders

  • Provide customer support

  • Process returns and refunds

  • Maintain business and transaction records

  • Comply with legal, tax, accounting, and regulatory requirements

  • Resolve disputes

  • Prevent fraud and enforce our agreements

When information is no longer reasonably required, we may delete or securely dispose of it, subject to applicable legal requirements.

11. Your Privacy Choices

Depending on applicable law, you may have rights relating to your personal information, including the right to:

  • Request access to personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of personal information where legally applicable

  • Withdraw consent where processing is based on consent

  • Opt out of certain promotional communications

To exercise an applicable privacy right, please contact us using the details provided below.

We may need to verify your identity before processing certain requests.

12. Promotional Communications

If you receive promotional emails from Formalee, you can unsubscribe using the unsubscribe option provided in the email.

You may also contact us at support@formalee.com to request that we stop sending promotional communications.

We may continue to send essential transactional communications, such as order confirmations, shipping updates, return updates, and refund notifications.

13. Children's Privacy

Our website and services are intended for adults and are not directed toward children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided personal information to us, please contact us using the details below so that we can review the request.

14. International Data Processing

Some of our service providers may process or store information outside India.

Where personal information is transferred or processed outside your country or jurisdiction, we take reasonable steps to ensure that such processing is carried out in accordance with applicable privacy and data-protection requirements.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, legal requirements, or privacy practices.

When we make changes, we will update the Last Updated date at the top of this page.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how your information is handled, please contact us.

Formalee Lifestyle LLP

Trade Name: Formalee
Legal Name: Formalee Lifestyle LLP

Email: support@formalee.com

Phone / WhatsApp: +91 99981 02240

Customer Support Hours: Monday to Saturday, 10:00 AM to 6:00 PM

Registered Office

Formalee Lifestyle LLP
Plot No. 21, Oculus Residency
Laskana Kamrej Road
Near Rameshwar Residency, Laskana, Kamrej
Valak, Surat, Gujarat – 395006
India

Warehouse Address

656, Raghuvir Scarlett
Near DMD Logistic Park
Saroli, Surat
Gujarat – 395012
India

Formalee is committed to handling customer information responsibly and providing a transparent and trustworthy shopping experience.